|Priti NYC Summer Collection.
Priti NYC launched its summer collection inspired by the Islands of The Bahamas. The new collection brought 4 new amazing colors to be very fashionable hot this season: City Girl Rose, Scotch Thistle, Hedgehog Rose and Baby Blue Eyes.
|Priti NYC Launches Summer collection.
In 2005, D’Amato launched Priti NYC with one simple mission: to support organic farmers and to decrease the amount of chemicals poisoning the earth and its inhabitants – one manicure at a time.
Priti NYC polishes are all completely non-toxic and 4 Free – made without toluene, dibutyl phthalate (DBP), formaldehyde, and camphor – all known carcinogenic ingredients. The luxury polishes are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. They are also completely safe for use on children and moms-to-be. Available in over 100 different shades including metallics, mattes, bright neons, rich darks, classic nudes, and everything in between, limited color selection due to ecological restraints has officially become a thing of the past.
Since its launch, the brand has expanded to include products such as soy nail polish remover, organic scrubs and creams for the hands and feet, a recycled glass nail file, and the Priti Princess nail polish collection – the first line of non-toxic nail polishes for children. Priti Princess nail polishes come in 8ml bottles (as opposed to the 12 ml size of a standard nail polish) – perfect for the hands of tiny fashionistas. The Priti NYC Princess polish collection was named by the company’s honorary creative director -Siena who also happens to be D’Amato’s daughter.
Developed exclusively for Priti NYC, the Soy Polish Removers are 100% natural and non-toxic, 100% Biodegradable and non carcinogenic. The formula is soy based, derived from farm crops and does not contain any petroleum ingredients or acetone. The scented versions available in Lavender, White Blossom or Lemongrass are infused with soy bean esters and essential oils. The Soy Polish Remover never dries out your nails or cuticles due to the natural oils it contains. Priti NYC Soy Polish Remover can be used to remove any brand of nail polish and is housed in an apothecary style bottle that is completely recyclable.
Priti NYC’s Soy Nail Polish Remover Wipes are perfect for traveling and on models’ nails for backstage fashion shows and editorial shoots. The lemongrass scented, earth friendly wipes are naturally derived from farm crops, contain no petroleum based ingredients or carcinogens,and are readily biodegradable. They leave nails and cuticles moisturized with a sweet citrus scent. The wipes come in a package of 10 in a biodegradable Priti NYC muslin bag.
Priti NYC is sold in over 800 stores worldwide including 300 in the USA such as Anthropologie.com, Whole Foods and ABC Home and Carpet.
Priti NYC is very active in working with various charities and events in the community that support both environmental and women’s issues. The brand regularly collaborates with other socially conscious companies and charities.
The eco-friendly brand is sought after for top fashion editorials and proudly sponsors New York, London and Paris Fashion Weeks creating custom nail polish blends for designers like Stella McCartney, Tommy Hilfiger and Thakoon.