Celebrities Kendall Jenner, Liu Wen and Mariacarla Boscono joined the celebrating of La Perla Fall/Winter 2017 ready-to-wear collection and new flagship boutique located on via Montenapoleone in Milan. The event took place on February 23, 2017 during Milan Fashion Week.
Celebrities, the collection and more…
LA PERLA hosted a collection presentation and unveiling event with campaign stars Kendall Jenner, Liu Wen and Mariacarla Boscono. The evening’s décor was inspired by the British garden — a nod to the brand’s most recent collection.
The stunning boutique came to life with a street-wide floral installation. The installation included pillars of blooming bougainvillea; cloaked in the brand’s FW17 NYFW runway video.
La Perla Boutique in better location!
The historic La Perla boutique on Milan’s most fashionable street has moved to a new location at 14 Montenapoleone. Instead, the new boutique has doubled its size, expanding to over 2,583 square feet across two floors.
Notably, a geometric arrangement steals the scene at the entrance, decorated with golden trims and the logo against a light blue.
Stunning decoration & cozy lounge…
The main space is illuminated by pure white marble floors, which contrast sharply with the sapphire blue carpets. The carpets were also adorned with metallic herringbone trims.
In the same way, the walls are covered in powder blue panels and golden mesh accents inspired by the weave of tulle. Of course, this weave of tulle is a symbolic fabric representing La Perla style.
The rooms are decorated with display niches and gilded mirrors. More importantly, these spaces range in color, from shades of lilac and amethyst to bold purple in the VIP suite a sophisticated and cozy lounge for the brand’s most important clients.