Tommy Hilfiger, which is owned by PVH Corp. announced that it has partnered with American street style icon Olivia Palermo and her husband, model Johannes Huebl, for Summer 2015. The newlywed couple will step into the role of guest editor for the Tommy Hilfiger Summer 2015 women’s and men’s collections, respectively. Their favorite pieces and exclusive content will be featured in select Tommy Hilfiger stores in Europe, North America, Latin America and Asia.Palermo and Huebl have selected their must-have Tommy Hilfiger pieces for the season – from sophisticated summer styles to beach-ready staples. As guest editors, they have complemented their favorite looks with styling tips and exclusive behind-the-scenes imagery from their fashion shoot, photographed in New York City. The program will launch on May 5, 2015 and they will reveal their style essentials in Tommy Hilfiger stores every month through July 2015.
“It is always an inspiring process to collaborate with fashion influencers, and Olivia and Johannes have brought a great energy and their unique, trend-setting eye to my Summer 2015 collections,” said Tommy Hilfiger. “They aren’t afraid to experiment and mix the classics with a modern touch. We look forward to sharing their insiders’ view with our consumers globally.”“Johannes and I are excited and honored to work with Tommy, one of the most iconic American designers,” said Olivia Palermo. “We have both always loved the signature Tommy Hilfiger style – he knows how to infuse the classics with a sense of modern cool and that perfectly preppy touch. We’re proud of this collaboration and the opportunity to style Tommy’s iconic designs with our own twist.”
The launch of Palermo and Huebl’s guest editorship and dedicated imagery will be shared globally via Tommy Hilfiger’s social media channels. Friends and followers of the brand are invited to join the conversation using #TommyHilfiger on Facebook, Twitter and Instagram.