Tommy Hilfiger announced that Tommy Hilfiger will show his Fall 2015 women’s runway collection at the Park Avenue Armory during New York Fashion Week on Monday, February 16 at 11:00 a.m. The collection will fuse football themes and varsity motifs with Hilfiger’s classic American sportswear designs.
“Our inspiration this season is rooted in one of the most iconic and inclusive American past-times: football,” said Tommy Hilfiger. “This Fall we will celebrate our 30th anniversary with limited-edition product available to our consumers the moment the look steps onto the runway. We will also continue to introduce innovative digital technology that democratizes the event and invites everyone to view the show in expanded, engaging ways.”
As a tribute to the brand’s 30th anniversary, exclusive styles that premiere on the runway will be instantly available to purchase on tommy.com.
The limited-edition commemorative Hilfiger Collection designs are emblazoned with the number of the brand’s milestone birthday, and styles include a varsity-inspired V-neck sweater in burgundy or oyster gray, and a zip-top leather oversized clutch in five colorways.
Continuing Tommy Hilfiger’s tradition of fashion week collaborations with social media innovators, the 30th anniversary sweater and clutch will debut on the Tommy Hilfiger Twitter stream, seconds before stepping onto the runway, using the popular Twitter Mirror. This marks the first time the Twitter photo technology will appear backstage at New York Fashion Week to exclusively preview looks from the collection.
The Twitter Mirror is a software application that allows the user to take a “selfie”, edit it with personalized creative content and share the image globally via Tommy Hilfiger’s Twitter feed. The backstage installation incorporates an Apple iPad embedded into a mirrored custom-designed casing, and captures photos that are then tweeted from @TommyHilfiger.
The Twitter Mirror partnership builds upon the popularity and success of past collaborations with Twitter, including the Vine Booth, which was backstage at the brand’s Spring 2015 fashion show and generated widely viewed video posts, including those from Kendall Jenner, Georgia May Jagger and Alexa Chung, among others. Models, VIPs and bloggers will be using the Twitter Mirror to capture their own bespoke images backstage, providing an exclusive, real-time peek into the action behind-the-scenes at one of New York Fashion Week’s biggest shows.
Further details on the Tommy Hilfiger brand’s full digital fashion week program will be announced during Fall 2015 New York Fashion Week.