Taking inspiration from vintage Coca-Cola vendor wear, Japanese designer NIGO®, unveiled on February 1st, 2013 a new line of menswear that reinterprets iconic work wear from the early 10th century.
NIGO®, a famed street culture purveyor and former A Bathing Ape creator, launched the collection with Japan’s most iconic boutique, Beams, under his newest label, Human Made – the successor to his highly sought after Ape collection.
The Coca-Cola x Human Made by Beams line was inspired by research that NIGO® has conducted around 20th century era industrial wear fashions, and reconstructs what “might have been” a look of the time in a modern day context. Uniquely, some pieces have taken on even more personal value for NIGO®, as the designer has pulled from his own bespoke collection of Coca-Cola memorabilia, reinterpreting some of these looks for his new line.
NIGO® says of the collection, “I have been wearing Coca-Cola since back in high school – be it vintage T’s or my retro red Coke leather jacket, which is one of my most prized possessions. I was also the Japan Coca-Cola yo-yo champion back in the 80s, so this collaboration was a long time coming!”
Items that feature in the collection include a Shop Coat, Cover All Jacket, a Work Shirt, Cap, Jodhpur shorts, a Sweatshirt, and four Tshirts. All items maintain some of the details of a much loved garment, soft to the hand from many wears and washings. Brushed and weathered treatments, plus stitching true to the 1900s era, were make for truly unique and authentic pieces.
Check out the Collection: