LOS ANGELES, CA – May 20, 2013 – TACORI, the renowned jewelry designer, is thrilled to announce a partnership with blogger superstar Wendy Nguyen of Wendy’s Lookbook in their first ever Brand Ambassador role, effective immediately.
The creator and star of the incredibly popular “Wendy’s Lookbook” blog and YouTube channel has been tapped to work closely with the TACORI Design Team and Marketing Team to create new avenues of expression for TACORI jewelry.
In the specially created role, Nguyen will collaborate with the TACORI Design Team on a custom TACORI piece that fans will be able to purchase through the brand’s more than 400+ retail partners, which will be available for sale later this year.
Nguyen will also create custom digital content featuring TACORI jewelry which will be featured on Facebook, Twitter, Instagram and YouTube in ways meant to stay true to the very personal formula that is signature for “Wendy’s Lookbook”. Possible content topics include jewelry styling tips, “behind the scenes” access to the TACORI design studios and Wendy’s favorite pieces.
“I’m incredibly excited to be a part of the TACORI family. I’ve been such a huge fan of TACORI’s classic yet modern designs, and greatly appreciate the authenticity, integrity and creativity of the brand,” says Nguyen. “I can’t wait to share exclusive access with my readers and viewers, and give them information and details that they literally can’t get anywhere else.”
Michelle Adorjan Chila, Senior Vice President of Marketing & PR for TACORI, elaborates on the Brand Ambassador relationship, “The dynamic where the design industry can now work closely with fashion bloggers is one of the most exciting developments in recent years because it allows for fresh voices and innovative content to be created in avenues that were previously untapped.”
“We look forward to collaboration with Wendy that is as compelling for our TACORIcommunity, as it is for Wendy’s readers and viewers,” continues Adorjan Chila. “Wendy is a top influencer and style expert with impeccable taste, and we know that Wendy is the perfect fit as a Brand Ambassador for TACORI.”
Through her innovative video content and engaging blog posts, Nguyen has cultivated a community of millions in her omni-channel “Wendy’s Lookbook” enterprise, most notably garnering more than 18 million views on her “25 ways to wear a scarf in 4.5 minutes” YouTube video.
More details about the partnership between TACORI and “Wendy’s Lookbook” will be coming in the following months.