On April 07, the 23rd French FiFi Awards, organized by the Fragrance Foundation in France, honored the best products of the year according to the industry. More than 470 journalists and industry professionals were invited to attend the show at the Pavillon d’Armenonvile, preceded by an elegant dinner.
Among the 16 laureates, it was Valentino Uomo by Valentino that really stood out: It won the new FIFI d’Or, best men’s fragrance and best bottle design. The L’Oréal group won four awards, including two for Black Opium by Yves Saint Laurent and two for Jeans Brut by Daniel Hechter and Double Jeu by Eau Jeune (LaSCAD Group).
Awards for Parfum d’Empire and Hermès The jury, made up of 25 experts, selected two fragrances sold in less than 100 points of sale – one for niche perfumes and another for best perfume by a luxury brand:
Best niche perfume: Corsica Furiosa by Parfum d’Empire (29,3 % of all votes)
Best perfume by a luxury brand: Cuir d’Ange by Hermès (29,8 % of all votes).
The Public’s Choice It was not only experts who could select their favorite fragrances: 26,000 internet users had the opportunity to choose one of 15 new fragrances. The award was supported by State.fr, Voici.fr, Osmoz, Cinquième Sens, Yves Rocher and beautypress.
Best men’s perfume from a brand-owned retail channel: Mer et Mistral by l’Occitane
Best women’s perfume from a brand-owned retail channel: Quelques minutes d’amour by Yves Rocher
Best men’s fragrance in mass distribution: Jeans Brut by Daniel Hechter
Best women’s fragrance in mass distribution: Double Jeu by Eau Jeune
Best men’s fragrance in selective distribution: L’Homme Idéal by Guerlain
Best women’s fragrance in selective distribution: Petite Robe Noire Eau de Parfum by Couture Guerlain.
Praise for Valentino and Yves Saint Laurent The 906 members of the Fragrance Foundation France liked two fragrances in particular: Valentino Uomo by Valentino and Black Opium by Yves Saint Laurent. Black Opium won best women’s fragrance and had the best advertising campaign.
The best campaign for a men’s fragrance was L’Homme Idéal by Guerlain. Valentino Uomo was awarded with two prizes: one for best men’s fragrances and one for best bottle design. Best bottle design for a women’s fragrance was Panthère by Cartier. The new FIFI d’Or For the first time, the new FiFi d’Or awarded the best ensemble of bottle, scent and campaign of a men’s and a women’s fragrance. The fragrances were selected by a jury made up of leading figures in arts and culture (amongst them photographers, artists, directors and musicians) and presided over by Jean Paul Gaultier.
The winners were Valentino Uomo by Valentino and My Burberry by Burberry. For more information, visit the French website www.fragrancefoundation.fr.