How to create the look of Redken for Bottega Venetta Fall-Winter 2014

Photos by Greg Kessler for Redken.

Source: Beautypress

The hair for Botega Venetta Fall-Winter 2014 was made by by Guido, a renowned Redken Creative Consultant.
We are sure that this look would be amazing for our hot Summer here in Miami. Let’s check out how to re-create this look!

Redken Creative Consultant Guido used extensions to add a twist on a classic ponytail. Once the extensions were in place, Guido used iron shape 11 finishing thermal spray and a flat iron to achieve the blunt straight finish at Bottega Veneta.

The hair for Bottega Veneta is clean and sharp, which is a bit of a departure from previous seasons. In the past, the hairstyles were easier, softer and more natural. A sort of 90’s minimalism inspired me, so the hair is simple with blunt lines. Hair extensions were used to create a very long fake ponytail that resembles the same thickness and consistency of a horse’s tail. There is certainly an intended element of artificiality to the hair.” – Guido, Redken Creative Consultant

Redken Products Used – Collection:
align 12 protective straightening lotion
iron shape 11 finishing thermal spray
forceful 23 super strength finishing spray

Create the Look:

Apply align 12 protective straightening lotion on damp hair

Blow dry hair with natural bristle brush

Comb hair back into a tight ponytail and fasten with an elastic

Wrap hair extensions around the ponytail

Spray iron shape 11 finishing thermal spray on ponytail

Use a flat iron to make the hair stick straight

Take a small piece of hair and wrap it around the ponytail to conceal extensions

Use pins to secure wrap

9Spray forceful 23 super strength finishing spray to clean up any flyaways.

Photos by Greg Kessler for Redken.

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