Two of the biggest names in the beauty industry – Loren Ridinger and La La Anthony – are set to put the glitz and glamour of the runways into the hands of women everywhere with the launch of their Spring/Summer 2014 makeup collections.
Paparazzo Collezione, the Spring/Summer 2014 collection from the award-winning Motives by Loren Ridinger and Motives for La La cosmetic line, will be unveiled this week at the company’s annual World Conference, being held February 6-8 at American Airlines Arena.
The colors and products in the Paparazzo Collezione were hand-picked by Ridinger and Anthony, who teamed in 2012 to launch Motives for La La. The two women will also discuss the tremendous growth Motives Cosmetics has experienced over the last year.
Added Anthony: “Loren and I have done our homework, and feel there’s nothing that compares to Motives by Loren Ridinger and Motives for La La. The colors look beautiful on every woman, and they are sure to wow our loyal following and attract even more.”
Ridinger will also spotlight her highly successful Instagram initiative that lead to the formation of the Motives Mavens, massively influential social media beauty experts who have provided input on some exclusive new products being launched at this year’s event.
“We are so excited about our collaboration with our new Motives Mavens,” said Loren Ridinger. “As a result we are introducing the most unique and gorgeous assortment of products and colors anywhere in the beauty industry. I can’t wait to announce these one of a kind products to the world this Thursday.”
Setting the hottest color trends for the season, Paparazzo Collezione, and other line expansions will be available immediately following their unveiling on SHOP.COM and MotivesCosmetics.com – which has undergone a makeover that will be revealed at the event and released to the world a few days following the conference.