– Lord & Taylor announced the exclusive launch of the first ever collection from Dmitry Sholokhov, winner of Project Runway’s tenth season. The collection of eight cocktail and evening dresses is exclusive to the retailer and is available since March 30th.
“We are very excited to launch Dmitry’s collection at Lord & Taylor,” notes Bonnie Brooks, President of Hudson’s Bay Company, the parent of Lord & Taylor. “We loved working with Dmitry and were very impressed with his runway show. This line offers fans of the show the ability to purchase some of his signature looks.”
The launch of Dmitry’s collection at Lord & Taylor is part of the grand prize from Project Runway’s tenth season, in which the retailer was the exclusive retail sponsor. The collection offers versatile dresses for the contemporary woman and features details that have become signature to Dmitry’s design aesthetic, such as peplum and cut out styles with strategic darting. The dresses are available in key spring colors including gold, ivory, blush, teal, classic black in satin crepe, stretch knit and embroidered lace.
Lord & Taylor has created a comprehensive integrated marketing program to support the collection that includes both online and in-store activations. Exclusive content with Dmitry will be available on www.lt-insider.com and the store will host Dmitry for a personal appearance at its Fifth Avenue flagship in time for the launch.