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Macy’s Makes a Splash With ‘Celebrate of Summer’ Campaign

Summer is here and Macy’s just  shared with us its “Celebrate Summer” campaign and all of the exciting collections that this iconic store is offering this season.

From I.N.C + Popsicle to CR by Cynthia Rowley to the coolest handbags and tech accessories for the summer.

Macy’s and macys.com has all of the must-have summer items that our followers will be looking for this season.

Macy’s Makes a Splash With 'Celebrate of Summer Campaign'

Summer Campaign

I.N.C + Popsicle

I.N.C International Concepts has partnered with The Original Brand Popsicle for a limited edition capsule, sold exclusively at Macy’s.

The bright and bold collection features playful prints inspired by the iconic Popsicle brand and is comprised of women’s, men’s and young girls’ clothing, as well as women’s accessories.

The collection is anchored by an all over Popsicle pattern that features artistic interpretations of favorite pop flavors like the Firecracker and Creamsicle, and brings summertime fun to life through fashion.


Macy’s Makes a Splash With 'Celebrate of Summer Campaign'

Pool Party and Beach Looks

Rainbow hued two piece bathing suits and electric macramé one pieces set the color setting too high for fun in the sun adventures.

Chic cover-ups with exuberant prints, tassels, and lace and cut-out details are statement making staples that perfectly transition from day to night.

Finish off your festive looks with pompom-bedecked wicker purses and rhinestone encrusted slides for an easy, breezy, yet funky take on summer style.

Macy’s Makes a Splash With 'Celebrate of Summer Campaign'

Road Trip Fashion

Concerts, festivals, diners, bazaars, all stops along a great summer road trip.

Denim, tees, and updates to the Americana motif combine with patchwork and ripped and repaired denim to achieve an aesthetic perfect for the road.

Macy’s Makes a Splash With 'Celebrate of Summer Campaign'

CR by Cynthia Rowley

Macy’s has partnered with designer Cynthia Rowley for a limited edition line, CR by Cynthia Rowley.

The high-spirited collection taps into the cheerful and vivacious essence at the core of the celebrated designer’s eponymous brand.

The limited time collection is a celebration of summer that includes tops, skirts, pants, dresses and jackets rendered in wispy fabrics and fanciful prints to match the season.

Perfect for beachside dates, rooftop fetes, and everything in between, the collection embraces Cynthia Rowley’s signature joie de vivre that’s perfect for the season.

Macy’s Makes a Splash With 'Celebrate of Summer Campaign'