“Your shirt is too low. Your pants are too masculine. In fact, don’t wear pants. Dress feminine. That’s too much. Don’t show your midriff. Show your shoulders. Cover up. You’re too dressed down. You’re too dressed up. Loosen up. Wear some color. That’s too much color.”
Femininity was constantly subjected to power judgments, whether through social norms or sartorial verdicts. This made us doubt, overanalyze, and overthink what we put on.
Spring Summer 23
The Spring Summer 23 is a statement for the uncomplicated, the easygoing and the effortless. Furthering Nehera’s foundation in tailoring, the collection introduces easy to operate wardrobe, mentally friendly and physically enjoyable.
Empower freedom and self-expression
The narrative arc of the collection is liberating the Woman from the tyranny of sartorial judgements and verdicts to empower freedom and self-expression.
The garments are self-evident, speaking and leading the Woman to unforced stylings as well as offering choice and versatility.
The palette is urban, confidently exploring color blocking. Coordinated monochromatic looks that range from understated hues to bold colors. No hesitation or second thoughts.
Exploiting the brand’s experience and passion for tailoring, the collection is smoothly assembling sophisticated, deconstructed styles to simple, comfortable suits.
With SS23, Nehera makes a statement that high fashion doesn’t need to be mentally exhausting, it can be easygoing yet elegant, simple yet erudite.
The essence of Nehera is functional comfort. Relying on creativity and innovation to create exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with More, Nehera uncovers the beauty in Less. With a twist.
The timelessness of the designs is reflected in the quality of the materials. Along with local craftsmen, every fiber is carefully reviewed to match the most rigorous sustainability benchmark.
Nehera’s culture champions spontaneity, vitality, and sustainability, while the creations feel grounded and unassuming. Removing the unnecessary, and the superfluous to reveal graceful designs that are honest, unique, and quietly compelling. Understated elegance is balanced by emotive gestures.
Nehera is a luxury brand, due to sustainability being an uncompromising principle. When taken seriously, sustainability cannot be cheap or faked. Nehera’s vision of sustainability encompasses all its dimensions: environmental, social, and economic at the same time.
Nehera is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930s and made history worldwide in the integration of design, production, and retail.
The artisanal tradition of the Czechoslovak textile industry goes back to the first ready-to-wear factory established in 1868, mainland Europe in Prostejov, the Moravian hometown of Jan Nehera.