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April 17: Benetton South Beach Hosts Beach Bash to Launch Spring 2014 Collection

United Colors of Benetton launches its 2014 spring collection with a bang. Benetton is celebrating the arrival of Spring with a series of three events on Thursday, April 17, 2014 at its South Beach flagship.  
The first of the celebratory events will consist of a private in-store blogger brunch with bottomless mimosas and passed canapés. Later, doors will open to the public where consumers will receive 20% off the entire store and be treated to complimentary Pinkberry froyo cups and Vita Coco refreshments. Guests will shop the new collection to DJ Dutch’s groovy beats all afternoon. 
The day will wrap with a cocktail party hosted by some of Miami’s most fashionable tastemakers. Guests will toast the new collection with rum runners by  Botran Rum and strut to DJ DZA.    
WHEN: Thursday, April 17, 2014 Consumer Event (open to the public) 7 p.m. to 9 p.m. Beach Bash (open to the public).
WHERE: Benetton South Beach 670 Collins Avenue Miami Beach, FL 33139 
Parking garage behind store on 7th street.