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| Image: Courtesy of Chico’s FAS, Inc.
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Boston Proper announced on November 19, 2014, the grand opening of the brand’s eleventh location in Florida, bringing their national total to nineteen overall. The 2,449 square-foot boutique will open its doors to the public on December 11, 2014. Located in the Dadeland Mall, it promises to be another unforgettable destination for shoppers, featuring the most exclusive designs, exemplary service and innovative technology.
“Seeing the brand come to life is one of the most amazing experiences I have witnessed in my career,” says Brand President, Sheryl Clark. “As we continue to roll out boutiques, women are discovering first-hand, our incredible designs, exclusive collections and how to Wear It Like No One Else®.” Shopping at a Boston Proper boutique is like nothing you have ever experienced. The upscale boutique has been designed like a dream walk-in closet elegantly appointed with soft lighting, luxurious settees and even a personal armoire filled with items hand-selected just for you.
The Dadeland Mall boutique opens with the Best of Boston Proper sale plus a special Escape Collection of new resort-chic looks and distinctive pieces that are perfectly packable for an unforgettable getaway. The Brand is known for unique details, figure-flattering silhouettes and effortlessly sexy styles for the fearlessly feminine woman. “Women want to be on trend, but they also want to stand out,” says Clark. “We give her distinctive looks she won’t find anywhere else, and that’s what she loves about Boston Proper.”
Another distinctive detail is seamless in-boutique integration of technology, introducing customers to a true omni-channel experience. Beyond the elegant array of clothing, accessories and books, you’ll discover another room with the exclusivity of a private boudoir, featuring the brand’s innovative “Proper” Trend Tables. The interactive Trend Tables, along with Proper Stylists’ iPads, give shoppers access to the Brand’s entire online inventory with “endless aisles” of colors, sizes and styles.
Boston Proper has eighteen other locations including, Atlanta, GA at Lenox Square, Sarasota, FL at The Mall at University Town Center, Vegas, NV at Downtown Summerlin, Jacksonville, FL at St. Johns Town Center, Charlotte, NC at the SouthPark Mall, Destin, FL at Destin Commons, Plano, TX at The Shops at Willow Bend, Atlanta, GA at Perimeter Mall, Sugar Land, TX at First Colony Mall, Tampa, FL at International Plaza & Bay Street, Coral Gables, FL at Village of Merrick Park, Raleigh, NC in Crabtree Valley Mall, Southlake, TX in Southlake Town Square, Palm Beach, FL at the Gardens Mall, Sarasota, FL on St. Armands Circle, Estero, FL at Coconut Point, Naples, FL on 5th Avenue, and Boca Raton, FL at the Town Center Mall as well as its digital flagship at bostonproper.com and a direct-to-consumer catalog. For more information, images or samples, please contact Kristin McClement at Kristin.McClement@chicos.com or (239) 346-4870 or Lynn Willis at Lynn.Willis@chicos.com or (212) 524-6318.
Boston Proper at Dadeland Mall
Location: 7535 N Kendall, Miami, FL 33156
Telephone: (305) 714-4323
Boutique Hours: Monday – Saturday: 10am–9:30pm
Sunday: 12–7pm
Grand Opening: December 11, 2014
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