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Miracle on 136th Street Parade at The Falls Now Taking Participant Applications

Simon, a global retail real estate company, announced that The Falls is now accepting applications to participate in the 18th annual Miracle on 136th Street Parade on Saturday, November 22.

The parade, which will be led by grand marshal, Peyton List of The Disney Channel’s ‘Jessie’ series, offers unit applicants the opportunity to get in the holiday spirit and continue in the tradition of marching through the streets of Miami.
Applicants can choose to design their own floats, decorate a vehicle, or enter a group to march the parade route. Dance, cheer, cultural and musical groups are all welcome to show off their spirit as they march the parade route in front of thousands of spectators.
Corporations and small businesses also are welcome to submit a parade application. There are sponsorship packages available for companies to sponsor a float and display tent.

The deadline to submit applications is Friday, September 19 at 5 p.m. and The Falls will limit the number of participants to 60, on a first-come, first-serve basis. Participant applications can be found by clicking the Applications link.

“As we kick off the holiday season, Miracle on 136th Street Parade is truly a festive and unforgettable experience for all involved,” said Lourdes Menendez, director of marketing and business development at The Falls. “The parade is a great opportunity for local organizations to highlight their services and proudly showcase their hard work in front of the Miami community.”

For more information about the parade, please call (305) 255-4571 or visit the mall website at www.simon.com/thefalls