In hopes of introducing the unique Harley-Davidson experience to more customers worldwide, Harley-Davidson opened new headquarters in Miami on October 13, at One Park Square, in the City of Doral.
“As part of our business transformation, Harley-Davidson will mark one of the world’s most representative of the many ways of the world,” said Mark Van Genderen, Vice President and General Manager of Harley-Davidson (Latin America). “This new regional headquarters is part of this transformation and confirmation that Harley-Davidson is committed to fulfilling the dreams of their customers in Latin America.”
Many were welcomed to this opening event with the slogan “ride, drive, walk.” The opening was attended by Miami’s celebrities, and socialites, with accompanying delicious hors d’oeuvres, signature drinks and fabulous music.
“Our new location will help us improve and respond more quickly to the needs of our customers in Latin America,” said Van Genderen. “The increased focus on Harley-Davidson customers outside the United States makes this an exciting time for us.”
Congratulations on your new home, Harlistas!
Written by Lissette Rondon
Edited by Crystal Serrano
Images by: Orlando Garcia.