I AM THE OCEAN, the art luxury house, unveiled its second art creation, THE SUHAAN BAG– the universal gender neutral bag that goes beyond labels and roles–reaching the higher journey of love and self expression.
After their first jewel THE MOONGLADE launched on the Earth Day (April 22nd), Siddhi and A.D Desai – Chief Visionary, Artistic Director and CEO of I AM THE OCEAN (the new manifesto brand designed to create conscious change) – unveiled to the world THE SUHAAN- the gender neutral bag.
Named after two jewels of the universe, THE SUHAAN name comes from the combination of the names of the daughter Suhaana and son Vihaan of the IATO Creators. Suhaana + Vihaan = THE SUHAAN to highlight the importance of gender equality, and hence, gender neutrality. The feminine name is Suhaana, which means “silky, soft, smooth, and beautiful” and is combined with masculine name Vihaan, which means “first rays of the sun at dawn” or “a new beginning”.
Two Forces: Femininity and Masculinity
“The journey of life is shared by femininity and masculinity, the two forces that are essential to keep life alive and to keep the universe in balance” begins Siddhi Desai – “To bring about gender equality in a way that leads to gender neutrality, the name Suhaana evolved to be THE SUHAAN, which enables both femininity and masculinity to meet at the junction where physicality dissolves into formless divine energy. Self expression simply goes beyond the labels of physicality and worldly perceptions.”
“This is the junction of love and oneness” – continues Siddhi Desai – where masculinity and femininity meet in a way in which all roles, labels, and worldly perceptions transcend beyond physicality to the higher journey. This is the junction, from which no matter what path one takes, starts with love, continues with love, and let’s the journey itself becomes the destination.”
THE SUHAAN is available in 3 colors (Mermaid Blue, Chamelon Green and Celestial Black) at iamtheocean.com.
The Next IT Bag
Like THE MOONGLADE Bag – and all the I AM THE OCEAN creations – THE SUHAAN is designed to satisfy today’s high functionality needs while meeting sophisticated aesthetic standards through high-quality, excellence and design. The name itself embodies this concept and philosophy. This name used as an adjective wishes a traveler bon voyage for a silky, smooth, and beautiful journey ahead.
As part of the I AM THE OCEAN creations, THE SUHAAN is handcrafted by the finest master artisans in Italy with low environmental impact techniques, is composed of exotic plant-based cactus biomaterial and contains no traditional plastics (polyurethane, phthalates, or PVC).
The jewelry quality, handcrafted gold plated hardware is made using the finest Italian goldsmith traditions in a Responsible Jewelry Council (RJC) certified facility.
The creation – made in Italy – on average consists of over 110 elements and utilizes twenty different handcrafting techniques in order to bring the final, exquisitely and meticulously handcrafted creation to life. And – like THE MOONGLADE and the other artworks – it is also equipped with NFC – Near Field Communication technology – to ensure its authenticity and to certify the traceability of the supply chain.
THE SUHAAN is the second of numerous creations that embodies Siddhi and A.D Desai’s firm belief that sustainability and luxury are two sides of the same coin.