Recently, The Runway of Dreams Foundation launched The Campaign for Inclusion, presented by Sephora. This inaugural campaign entitled ‘It’s Time to Adapt’ is the first multi-brand fashion and beauty editorial featuring People with Disabilities wearing Adaptive and Universally designed products.
Runway of Dreams is a non-profit (501c3) organization leading the movement of disability inclusion in the fashion and beauty industries, raising awareness and inspiring change through programming that celebrates people’s differences, challenges stereotypes, and highlights the need for Adaptive & Universally designed apparel.
Brands And Talent In The Shoot
This inaugural campaign, presented by Sephora and captured in Miami, highlights brands that are committed to the inclusion of disability. New season Adaptive & Universally designed clothing, accessories and footwear are featured from the foundation’s corporate partners: Zappos, Kohl’s, Target, JCPenney, adidas and Tommy Hilfiger.
Talent in the shoot included: Shaquem Griffin, the first football player with a disability to be drafted to the National Football League, Yarelbys Tua (content creator), Alvaro Alcocer (musician), Daniel Steele (golfer), Steffi G. (beauty influencer), and Emily Rowley (content creator.)
Yarelbys Tua, Steffi G., Emily Rowley, Alvaro Alcocer, and Daniel Steele. Photo Credit: Courtesy of World Red Eye
The Runway of Dreams Foundation
Founder Mindy Scheier, who led the creative direction of the Foundation’s campaign stated, “People with Disabilities are the largest minority on the planet. Through the Foundation’s ‘Campaign for Inclusion’, we are reframing perceptions of disability by showing the importance of disability representation with the brands committed to true inclusion, and specifically highlighting Adaptive and Universally designed apparel and footwear. This first campaign takes the Foundation’s impact from the runway to the world of content-driven media campaigns.”
The Foundation is grateful to its Presenting Sponsor Sephora; Production Sponsor, Starr Media (known for its work for Tommy Hilfiger, Louis Vuitton and Nike); along with its 2023 Corporate Partners honored in this campaign, Zappos, Kohls, Target, JCPenney, adidas, and Tommy Hilfiger for making possible this next step in Disability Inclusion within Fashion and Beauty.
The Event
Yarelbys Tua. Photo Credit: Courtesy of World Red Eye
Yarelbys Tua (Content creator and talent included in the shoot). Photo Credit: Courtesy of World Red Eye.
Steffi G. (Beauty influencer and talent included in the shoot). Photo Credit: Courtesy of World Red Eye.
Alvaro Alcocer (Musician and talent included in the shoot). Photo Credit: Courtesy of World Red Eye.
Emily Rowley (Content creator and talent included in the shoot). Photo Credit: Courtesy of World Red Eye.
Daniel Steele (Golfer and talent included in the shoot). Photo Credit: Courtesy of World Red Eye.
Mindy Scheier (Founder). Photo Credit: Courtesy of World Red Eye.
Rob Murray (Kohl’s). Photo Credit: Courtesy of World Red Eye.
Fernanda Flores. Photo Credit: Courtesy of World Red Eye.
Mindy Scheier and Ron Murray. Photo Credit: Courtesy of World Red Eye.
Mari Anderson (Target) and Mindy Scheier. Photo Credit: Courtesy of World Red Eye.
Mindy Scheier, Yarelbys Tua and Dana Zumbo (Zappos). Photo Credit: Courtesy of World Red Eye.
Mindy Scheier, Steffi G, Alvaro Alcocer and Kohl’s Team. Photo Credit: Courtesy of World Red Eye.
Mindy Scheier. Photo Credit: Courtesy of World Red Eye.
Grey Pelt (Flamingo Interpreting) and Mindy Scheier. Photo Credit: Courtesy of World Red Eye.
Dana Zumbo (Zappos). Photo Credit: Courtesy of World Red Eye.
Yarelbys Tua. Photo Credit: Courtesy of World Red Eye.
During the event: ‘It’s Time to Adapt’ Campaign. Photo Credit: Courtesy of World Red Eye.
During the event: ‘It’s Time to Adapt’ Campaign. Photo Credit: Courtesy of World Red Eye
During the event: ‘It’s Time to Adapt’ Campaign. Photo Credit: Courtesy of World Red Eye
During the event: ‘It’s Time to Adapt’ Campaign. Photo Credit: Courtesy of World Red Eye
Amanda Brooke, Karina Hoshikawa, Emilie Sobel and Brenda Orelus. Photo Credit: Courtesy of World Red Eye.
During the event: ‘It’s Time to Adapt’ Campaign. Photo Credit: Courtesy of World Red Eye
Yarelbys Tua, Steffi G., Mindy Scheier, Emily Rowley, Alvaro Alcocer, and Daniel Steele. Photo Credit: Courtesy of World Red Eye.
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