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Tommy Hilfiger introduces Summer 2013 ‘Surf Shack’ initiative

Tommy Hilfiger introduces Summer 2013 ‘Surf Shack’ initiative
Tommy Hilfiger introduces Summer 2013 ‘Surf Shack’ initiative.
Image: Courtesy of The Dream Team Agency.


The Tommy Hilfiger Group, which is wholly owned by PVH Corporation announced the Summer 2013 Surf Shack initiative. Celebrating a love of West Coast style and inspired by the unique vibe of American surf culture, Surf Shack was launched in North America
on May 15, 2013.

The dynamic program includes a dedicated capsule collection for men and women emphasizing the après-surf lifestyle; limited-edition surfboards designed in collaboration with Art Production Fund (APF) and five contemporary American artists; and the cross continent Surf Shack bus tour and pop-up shop.

Tommy Hilfiger introduces Summer 2013 ‘Surf Shack’ initiative

Tommy Hilfiger introduces Summer 2013 ‘Surf Shack’ initiative



“It’s the easy, laid-back vibe of the surf culture and beach life that I find so inspiring,” said Tommy Hilfiger. “Since the 1960s in California when surfing emerged as an American phenomenon, the sport has embraced its own identity in fashion. Surf Shack represents the Tommy Hilfiger brand’s love of blending East Coast prep with West Coast cool.”

Surf Shack Capsule Collection is a specially designed limited- edition capsule collection accompanying the surf-inspired Summer 2013 men’s and women’s Tommy Hilfiger sportswear collections. Featuring easy silhouettes, bold patterns and pops of neon, Surf Shack further celebrates the après-surf lifestyle and gives a laid-back attitude to Tommy Hilfiger’s signature classic, American, cool aesthetic.

Surf Shack Capsule Collection by Tommy Hilfiger

Surf Shack Capsule Collection by Tommy Hilfiger



“The Surf Shack capsule collection infuses quintessential surf statement pieces with modern accents,” said Tommy Hilfiger. “These prep-surf pieces work as well on the famed surf beaches of California as they do on the shores of Biarritz or Costa Rica.”

The Surf Shack collection includes 12 pieces for women and 16 for men, including beach-ready apparel, footwear, sunglasses, watches and bags. In menswear, bright board shorts, neon plaid prints and diverse chambray shades epitomize bold surf style. The brand’s classic heritage comes across in simple tees, loafers, patterned shorts and a high- collared cotton jacket for early morning surfs or late-night beach bonfires. 

Surf Shack Capsule Collection by Tommy Hilfiger

Surf Shack Capsule Collection by Tommy Hilfiger


For women, the collection features easy silhouettes and bright colors. A chambray playsuit, crisp white blazer or pleated dress can slip over a two-piece bikini in striking stripes of salmon pink, daffodil yellow, turquoise and clementine. Paired with an easy-going sandal, raffia wedge.

Surf Shack Capsule Collection by Tommy Hilfiger
Surf Shack Capsule Collection by Tommy Hilfiger.

Surf Shack Capsule Collection by Tommy Hilfiger
Surf Shack Capsule Collection  by Tommy Hilfiger.
Surf Shack Capsule Collection by Tommy Hilfiger
Surf Shack Capsule Collection by Tommy Hilfiger.

The Surf Shack Collection by Tommy Hilfiger
The Surf Shack Collection by Tommy Hilfiger

The Surf Shack Collection by Tommy Hilfiger
The Surf Shack Collection by Tommy Hilfiger

The Surf Shack Collection by Tommy Hilfiger
The Surf Shack Collection by Tommy Hilfiger

Surf Shack Capsule Collection by Tommy Hilfiger.
Surf Shack Capsule Collection by Tommy Hilfiger.

Surf Shack Capsule Collection by Tommy Hilfiger.
Surf Shack Capsule Collection by Tommy Hilfiger.

Surf Shack Capsule Collection by Tommy Hilfiger.
Surf Shack Capsule Collection by Tommy Hilfiger.
Surf Shack Capsule Collection by Tommy Hilfiger.
Surf Shack Capsule Collection by Tommy Hilfiger.

Surf Shack Capsule Collection by Tommy Hilfiger.
Surf Shack Capsule Collection by Tommy Hilfiger.
Surf Shack Capsule Collection by Tommy Hilfiger.
Surf Shack Capsule Collection by Tommy Hilfiger.

Images: Courtesy of The Dream Team Agency.